ABOUT

I've been an entrepreneur since middle school.

From mowing lawns as a kid to placing private shares on Wall Street, I have spent my early life watching and learning how businesses operate and work. Now I am putting that knowledge to practice, building relationship with like minded individuals.

THE STORY

A lifelong builder.

I have been working since before it was legal to. At seven I had a landscaping company, if you can call a kid with a mower and a lot of nerve a company. I knocked on doors for lawns to mow, and when it snowed I worked the block shoveling driveways.Through high school I ran shifts at the local ice cream shop for four years, bused tables, and picked up construction work on the side. In college I waited tables and trained clients at a gym while carrying a full load.

I graduated from Stevens Institute of Technology in three years, summa cum laude. That final spring I landed on Wall Street at Forte Capital Group, a firm selling shares of late-stage private companies to high-net-worth investors. I passed my Series 7 and Series 66 in my first month. For the next year I worked on a five-person team responsible for a book north of $100 million, offering access to private positions in companies like SpaceX, OpenAI, Anthropic, Anduril, and Shield AI. The kind of names most people only read about.

I left to build something of my own. I had wanted to be in real estate since I read Rich Dad Poor Dad in high school, and I see property as one of the great wealth-building assets. Today I originate mortgages and run Veld Financial, the practice I am building to sit across every part of a person's financial life.

Middle School
First ventures, mowing lawns and shoveling driveways.
High School
Four years of shift work, tables, and construction.
Stevens
Summa cum laude, finished in three years.
Wall Street
Series 7 and 66, private markets at Forte Capital.
Today
Building the Veld Financial ecosystem.

WHY I DO THIS

Nobody teaches you this in school.

For most people, money is a source of stress instead of freedom, and it does not have to be. Handled well, it buys back your time, protects your health, and lets you live on your own terms. Handled poorly, it quietly takes those same things from you. I have watched both play out. My work is to keep you on the right side of that line: to teach you what no one bothered to explain, to give you honest answers even when they are not what you were hoping for, and to stay in your corner as your goals change over the years. The wealth tree matters because of what it makes possible. That is what I am really here for.

THE ECOSYSTEM

One person who sees how all of it connects.

Most people hand each piece of their financial life to a different stranger. A loan officer here, a planner there, an investment account somewhere else, and none of them ever talk to each other. I am building the opposite. Three arms, one relationship, one person accountable for how it all fits together.

Veld Ecosystem Arms
Today

Real Estate Finance

Velocity of Money Mortgage

I originate mortgages as a partner at VOM, where I see firsthand how real estate gets funded and build the banking relationships that make deals happen. It is the entry point, because buying property is one of the most important financial moments in a person's life.

Soon

Wealth Management

Veld Wealth Advisors

Through Veld Wealth Advisors, I will manage investments and build full financial plans, so the same person who helped you buy the home helps you build the wealth around it.

Down The Road

Private Capital

Veld Capital Group

Veld Capital will put capital to work as a general partner alongside investors in larger multifamily communities and well-run blue-collar businesses. Real ownership of real assets.

WHAT I STAND FOR

The standards behind the work.

Veld Values Chips
I.

Education first

I would rather teach you than sell you. The more you understand, the better the decisions we make together.

II.

Integrity

I will tell you the truth, even when it costs me the deal. Every time.

III.

Relationships

I am playing a decades-long game, not chasing a single close. Relationships over transactions, always.

IV.

Work ethic

I have outworked the room since I was in middle school. That does not change when it is your file on my desk.

V.

Long-term thinking

Every move is measured against where you want to be in twenty years, not twenty days.

VI.

Ownership

I believe in building and owning real things, and I hold your money to the same standard I hold my own.

SERIES 7

SERIES 66

NMLS REGISTERED

CFP IN PROGRESS

WHAT I STAND FOR

Let's build something that lasts.

VELD.FINANCIAL

A white-glove, integrated financial practice for the next generation of investors and wealth builders.

Connect

Veld Financial is the personal brand of Cole Groeneveld and does not itself provide regulated financial services. It is the marketing and education platform that fronts the regulated work described above.

Mortgage financing is offered through Velocity of Money Mortgage, NMLS #2503260. Equal Housing Lender. This is not a commitment to lend. All loans are subject to underwriting approval, credit and income verification, appraisal, and satisfactory title. Rates and programs are subject to change without notice. Veld Financial does not make loans and is not a licensed mortgage lender.

Veld Wealth Advisors LLC is a Registered Investment Adviser in formation and is not yet registered or operational. Nothing on this site is investment, legal, or tax advice, a recommendation, a solicitation, or an offer of advisory services. All wealth and private-market content is educational and general in nature.

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